Arsenal extends deal with Intel Sports for exclusive Highlight content

Recent FA Cup Champions and English Premier League club Arsenal FC have extended their deal with the technology giant Intel Sports for streaming the highlight content of the exclusive club and reaching to the fans and audience in all possible spheres. The partnership initially came into existence in 2019–20 season and have now agreed to extend it for two-year deal.

As a part of the agreement, Intel will use its technology platform to deliver match day highlights offering to the fans and viewers. The brand uses its true view technology which gives the fans and users to freeze the moment and view it from 360 degree replays and also a clear view from the player’s perspective.

Arsenal revealed that it has observed 90% growth in the fans when it comes to viewing this type of content over and again using this technology. They’ve also indicated that this gives the fans a real time match experience and connects them to be a part of the game virtually.

Intel and Arsenal FC have come together for an initiative “Pandemic Response Technology” during the Covid-19, donating 250 laptops to the school children.

Intel already has presence in the EPL with the sponsorship deals with Manchester City FC over the next two seasons and also Liverpool FC which is due to expire in the next season. This is one of the best ways to use the technology in the sport, engage fans and increase the fan base.