Baroda Cricket Association partners with 1 Play Sports

1 Play Sports, sports media content creation and OTT startup in the Asia-Pacific area, is reporting its partnership with India-based Baroda Cricket Association (BCA) for a five-year agreement, beginning May 2020.

During this five-year agreement, 1 Play Sports and BCA, together, will create and construct sports content around Cricket network and grassroots, bring a more extensive mindfulness and reach of BCA-composed occasions through streaming on 1 Play Sports’ social media and other OTT platforms.

BCA has officially declared 1 Play Sports as its exclusive Commercial Agency with rights for monetizing and distributing the content created during this agreement. In addition to the content creation and streaming of the matches, 1 Play Sports will also help BCA by bringing sponsors on board, raising revenues for the events and promote the game at all the levels.

With this partnership 1 Play Sports has acquired all the rights to stream live content of matches and produce compelling stories around the game and in tournaments — U-14, U-16, U-19, District matches and other important matches which will help boosting the development of Cricket and spread it across the wide audience.