Can the OTT Platforms blow Television out of water for live sports?
The growth and demand of OTT platforms may end up changing the way viewers watch live sports across the globe.
For a sports enthusiast, enjoying live sports in the stadium remains an incredible experience, however, during this pandemic times, the preferances may have changed. With the help of the evolving technology, sports was able to reach out to every house across the globe by becoming the go-to device for people to watch from the comfort of their living room, first via radio and then through television.
Previously, these platforms were popular for the old and new material that that besically included short series. However, Facebook acquiring the broadcast rights for La Liga in India and Amazon Prime getting the fixtures in Premier League, indicated that this is just the beginning of something very vast and creative.
The television industry has been holding out to audiences due to sports nevertheless the obscenely prices of monthly packages would certainly put the users down.
This change will also impact the International cricket. Amazon Prime has already secured rights for streaming international games of New Zealand in India from next summer. We can already agree to amount of talent in the Indian domestic circuit, so bringing an OTT platform onboard to stream domestic games could be a possible pathway to get more revenue for BCCI.
Better fan engagement on OTT platforms
The OTT platforms also make viewing far more interactive than television.
These contents keep the fans hooked and attract more viewers to these platforms.
Affordability
The only downside of switching from Television is the affordability of multiple OTT platforms for different sporting events. There are many platforms that have different live sports matches which makes it difficult in terms of subscription packages for the users since their budget maybe limited.
There are still a few limitations when it comes to OTT platforms, however, it is a matter of time that OTT platforms dominate live sports.
